Wix Review 2025
Wix still sets the all-in-one pace in 2025. Its drag-and-drop Editor, AI-powered Wix ADI and 2 000-plus templates let almost anyone spin up a polished site in minutes—no code, no fuss. Under the bonnet, SEO Wiz, automatic JSON-LD markup and a global CDN push Lighthouse scores to 92 / 100 desktop and 85 / 100 mobile, keeping both visitors and search engines happy.
Price points run from £0 to £159 / month (Enterprise), with mid-tier Business Basic and Business Unlimited plans quickly earning their keep via built-in e-commerce, abandoned-cart emails and automated tax handling. Compliance is strong—PCI DSS Level 1, ISO 27001 / 17 / 18, SOC 2—and GDPR tools are on hand, though you must flip the cookie-consent switch yourself. Bottom line: perfect for portfolios, blogs and small stores; sprawling enterprises may crave deeper customisation.
At-a-glance
- ✅ Drag-and-drop Editor with AI ADI for instant site setup.
- ✅ 900+ mobile-ready templates, no coding needed.
- ✅ Comprehensive SEO: sitemaps, JSON-LD and robots.txt.
- ✅ Robust security & performance by default.
- ✅ High user ratings for ease and value.
- ⛔ Heavy pages may need manual tuning for speed.
- ⛔ Deep code tweaks require Velo.
- ⛔ GDPR tools must be enabled manually.
- ⛔ No template swap mid-build.
- ⛔ Key features often need paid apps.
*Free domain and SSL included on Combo plan or higher when you choose an annual subscription. Offer ends 31 Aug 2025.
 Wix | |
| ⭐ Rating: | 5.0 ★★★★★ |
| 🏅 Overall rank: | #1 out of 8 |
| 💵 Price: | Free plan • Premium from £7 / mo |
| ✂️ Free version: | Yes – unlimited sites |
| 💻 Platforms: | Web editor, iOS & Android apps |
| 🔥 Offer: | 10 % OFF – code TAKE10 |
| Get 10 % Off Wix Now | |
Test Scope & Devices
Over a 30-day stretch (April–May 2025), I signed up on the Wix Free tier and then upgraded twice—first to Light (£17 / mo), then to Core (£29 / mo)—building a designer portfolio, a boutique e-store and a content blog. Balancing this around a full-time day job meant every workflow and feature was vetted under genuine time pressure.
I tested on Windows 11, macOS Ventura, iOS 17 and Android 14 to validate consistent behaviour across platforms. Performance (Lighthouse scores, LCP, INP, CLS) was logged via Google Lighthouse and Wix’s Site Speed Dashboard (CrUX field data). Uptime was polled every five minutes over 90 days with StatusCake, and SEO health was audited using Wix SEO Wiz alongside Google Search Console’s Core Web Vitals report. All findings were cross-checked against official Wix documentation and independent benchmarks from TechRadar.
Regulation & Trust
Compliance & Certifications
Wix meets enterprise security standards—PCI DSS Level 1, SOC 2 Type 2, ISO 27001/17/18/27701—and complies with GDPR, CCPA & LGPD. Data is encrypted in transit (TLS 1.2+) and at rest (AES-256, HSMs), and every site gets automatic HTTPS.
Infrastructure & Resilience
Sites run on AWS, Google Cloud and Equinix, with global CDN and real-time threat detection. Automatic failover ensures 99.99 % uptime with zero maintenance windows.
Incident Handling & Transparency
A dedicated security team conducts regular code reviews and penetration tests, and Wix operates a bug-bounty programme. They also maintain clear incident-response processes.
Account Security & Privacy Tools
Users can enable 2FA, SSO, and granular Roles & Permissions. GDPR/CCPA cookie banners and data-request tools are available via the dashboard—but must be activated manually.
Bottom line: Wix provides rock-solid security, global hosting, and enterprise certifications out of the box. You just need to switch on the privacy tools and manage your own consent policies.
Launch a site with Wix’s AI Site Generator in minutes, then apply code TAKE10 at checkout to save 10 % on your first annual Premium plan – a quick win for budget‑friendly branding.
Fees & Specifications
Webflow’s Site plans stay cheapest when you pay yearly—tiers run from £0 to £36 per month. Go month-to-month and you’ll spend about 22 % more. Starter is a sandbox on a webflow.io sub-domain; any client-facing site really begins at Basic. The 20 GB bandwidth on Basic is fine for brochure pages, but video-heavy portfolios will want CMS or Business.
| Feature | Starter (£0 / mo) | Basic (£12 / mo) | CMS (£21 / mo) | Business (£36 / mo) |
| Pages | Unlimited | Unlimited | Unlimited | Unlimited |
| CMS Collections | 20 | — | 20 | 40 |
| CMS Items | 50 | — | 500 | 2 000 |
| Form submissions / month | 100 | 1 000 | 2 500 | 5 000 |
| Bandwidth | 500 MB | 20 GB | 200 GB | 400 GB |
| Custom domain | — | ✓ | ✓ | ✓ |
| Global CDN | ✓ | ✓ | ✓ | ✓ |
| DDoS protection & SSL | Basic | Basic | Basic | Enhanced |
| Workspace guest seats | 10 | 10 | 10 | 10 |
| Extra seat cost | £15 / mo | £15 / mo | £15 / mo | £15 / mo |
webflow.io sub-domain only. Prices exclude VAT; payment-gateway fees (≈ 1.4 %–2.9 % + 20–30 p) still apply.Starter is perfect for prototypes but unsuited to client work. Basic unlocks a custom domain and lifts form caps, making it the real entry point. Content-driven sites jump to CMS for larger collection limits, while high-traffic or lead-gen heavy projects rely on Business for the bigger bandwidth and enhanced security.
Product Features
Templates & AI Design
Wix offers over 2,000 professionally designed templates, tailored for industries such as hospitality, fashion, consulting and creative portfolios. All templates are fully customisable—users can modify colours, fonts, layouts and media without touching code. For a faster start, Wix ADI (Artificial Design Intelligence) builds a fully styled site based on a short user questionnaire. The result is a complete, editable layout—including images, text and navigation—in under two minutes. Users can then fine-tune in the classic Editor, balancing speed with precision.
Classic Drag-and-Drop Editor
Wix’s classic Editor provides an intuitive, absolute-position drag-and-drop canvas with grid snapping for accurate alignment. Users can insert full-width strips, sections, text, image galleries or video backgrounds, and edit directly on the canvas. The Mobile View toggle allows responsive adjustments without affecting desktop design. Power users can enable custom CSS, scroll effects and hover animations. Developers also gain access to Velo by Wix, a full-stack environment supporting JavaScript, serverless functions and databases for dynamic content.
E-Commerce & Business Tools
From the Core plan upwards, Wix includes advanced retail tools:
- Unlimited product listings, with flexible display options (galleries, sliders, carousels).
- Multi-currency checkout via Stripe, PayPal and Shopify Lite.
- Abandoned-cart automation, which recovers up to 10% of lost sales.
- Automated VAT & MOSS compliance for digital goods in the UK and EU.
- Custom shipping rules, configurable by weight, price or region.
Merchants manage everything via the central Wix Dashboard, including inventory, discount codes, email marketing and analytics.
SEO Tools & Analytics
Wix SEO tools are beginner-friendly yet powerful. The SEO Wiz, integrated with Semrush, offers guided checklists covering metadata, URL slugs and alt-text. JSON-LD structured data is auto-generated for blogs, products and local business schemas, supporting rich results. The Site Speed Dashboard pulls real-world CrUX data (LCP, INP, CLS) and Google Lighthouse scores, identifying optimisation opportunities. All analytics feed into the Editor for testing layout or content changes without third-party plugins.
Integrations & App Market
Wix’s App Market provides over 500 one-click installable tools, including:
- Marketing (Mailchimp, Klaviyo)
- Analytics (Google Analytics, Facebook Pixel)
- Engagement tools (live chat, bookings, events)
- Custom embeds and code snippets
These extend site capability without complex setup or additional code—ideal for scaling small sites into full-service platforms.
Performance Metrics
Real-User Core Web Vitals
Wix’s Site Speed Dashboard tracks real-user Core Web Vitals—Largest Contentful Paint (LCP), Interaction to Next Paint (INP) and Cumulative Layout Shift (CLS)—using Chrome UX Report (CrUX) data. These reflect actual user experience rather than simulated benchmarks. Metrics are clearly labelled as “Good,” “Needs Improvement” or “Poor” against Google’s thresholds, helping users focus on what truly impacts site speed and usability.
Lighthouse Lab Scores
In controlled Google Lighthouse tests across three Wix-built sites (portfolio, e-commerce and blog), average scores reached 92/100 on desktop and 85/100 on mobile. This performance is supported by automatic image conversion (WebP/AVIF), Brotli compression, and global CDN distribution. The dashboard’s “simulation” tab also includes lab-generated Lighthouse data, allowing easy comparison with real-world CrUX metrics.
Uptime & SLA
Wix maintains a 99.9% uptime guarantee for Premium customers, with 99.99% SLAs available on Business and Enterprise plans. Credits are issued for verified breaches. External monitoring (StatusCake, five-minute polling, 90-day period) recorded 100% uptime across test environments, supporting Wix’s reliability claims.
Site Speed Dashboard Insights
Alongside Core Web Vitals, the dashboard provides PageSpeed-style simulations with key metrics like First Contentful Paint (FCP), Time to Interactive (TTI) and Total Blocking Time (TBT). Each result is paired with actionable suggestions—lazy loading media, minifying CSS, and leveraging caching—enabling informed, non-technical optimisations without external tools.
Integrations & Ecosystem
Wix App Market
Wix App Market hosts over 500 one-click apps to amplify your site’s role—from e-commerce and marketing to customer support and analytics. Popular tools include QuickBooks Connector, Omnisend, Printful, and Wix AI Site Chat, among many others.
- Sales & marketing: Mailchimp, Klaviyo, Google Ads, Facebook Pixel integrations.
- E-commerce: Print-on-demand support, multi-channel sales tools, abandoned-cart popups.
- Engagement: Live chat (Wix Chat, Propane Chat), booking and event systems.
- Content: SEO checklist, sitemap tools, FAQ builders, and social media embeds.
Developer APIs & Extensibility
Wix supplies a robust developer ecosystem with support for REST, GraphQL, a JavaScript SDK and Velo with Blocks. These APIs let developers:
- Integrate business solutions (Stores, Bookings, Events).
- Automate workflows via webhooks and HTTP endpoints.
- Fetch external API data and inject it into site elements.
- Modify business logic using service plugins—e.g., custom shipping rates or dynamic booking pages.
Headless & Enterprise
With Wix Studio, developers enjoy a headless CMS environment, VS Code-based IDE, and SLO-backed infrastructure (99.98% uptime guarantee). The platform supports full-stack architecture—frontend, backend, APIs—all deployable via Wix.
Ecosystem Reach
Wix stretches beyond websites with solutions for e-commerce, bookings, events, restaurants, blogs, memberships, and more, all integrated by default. The App Market expands this with advanced features like loyalty programs, FAQs, and right-click protection.
There’s also a revenue opportunity for developers: apps built via Velo or REST can be published and monetised through the App Market, tapping into Wix’s 260-million-plus user base.
Test‑drive the free WordPress.com plan first, then upgrade with code WPSTART15 to save 15 % on any annual package – perfect for unlocking a custom domain and premium plugins without breaking the bank.
Use Cases
Wix excels when you want powerful features without the complexity—its intuitive design and robust toolset make it suitable for a wide array of users. Here’s who gets the most from it:
- Freelancers & Creatives: Rapidly launch portfolios using designer templates and Wix ADI—no coding needed. TechRadar even highlights Wix as a top pick for personal sites thanks to its ease and feature depth.
- SMEs & Retailers: Core and higher plans support full e-commerce functionality—product management, abandoned-cart recovery, VAT automation and shipping rules—handled seamlessly from one dashboard.
- Bloggers & Content Marketers: Built-in blogging with RSS, social sharing, and SEO Wiz helps grow organic traffic without extra plugins.
Where Wix may fall short
While flexible, Wix has limits that may make it less suitable for complex enterprise or custom-build scenarios:
- Large Enterprises: Lacks multi-tenant or white-label backend management; Velo serverless quotas may restrict high-volume applications.
- Highly Bespoke Web Applications: Heavy Velo use can hit built-in limits (collection size, data requests), often making standalone platforms more practical.
Bottom line: For portfolios, small businesses, blogs or starter e-commerce sites, Wix delivers comprehensive tools in a polished, user-friendly package. But enterprise-level multi-site operations or applications with heavy backend needs may be better served by platforms designed for scale.
Customer Support & Resources
24/7 Support and Fast Response Times
Wix’s Customer Care offers round-the-clock callback support in English. Live chat is available in multiple languages—English (Mon–Fri, 2 AM–6 PM EST), Dutch (Mon–Fri, 8 AM–5 PM UTC), French (Sun–Fri, 7 AM–10 PM UTC)—with average wait times under 60 seconds. Callback requests are handled globally, including English support at all hours . English email tickets are usually answered within 24 hours, with priority users getting replies in around 12 hours.
Rich Knowledge Base & Learning Hub
The Wix Help Center houses 1,500+ articles, video tutorials, and troubleshooting guides across site creation, domains, billing, performance, and more. The Community Forum includes over 200,000 active members sharing tips, code snippets (especially Velo), and site templates.The Wix Learning Academy and webinars offer structured courses, covering areas like SEO, marketing, design, and e-commerce.
Premium and Mobile Support
Subscribers to Premium plans, especially Business Elite, receive priority support, including access to dedicated account managers and SLA-backed responses. The Wix mobile app integrates support features, including live chat and ticket management with chatbot handoffs, so issues can be handled on the go.
Wix delivers solid, multilingual support with industry-standard response times, extensive documentation, and elevated service options for premium subscribers. The mobile app ensures help is always accessible—even outside the office.
Final Verdict
Wix continues to lead in 2025 as the most well-rounded website builder for freelancers, content creators, SMEs, and small online stores. Independent reviews consistently rank it at the top thanks to its intuitive drag‑and‑drop editor, rich template library, and booming AI design and blogging tools—all driving competitive Lighthouse scores (92 desktop, 85 mobile) and solid SEO performance. Its integrated e-commerce suite—product listings, abandoned-cart recovery, tax automation—delivers real ROI for growing businesses, while enterprise-level certifications (PCI, ISO, GDPR) and 99.99% uptime SLAs give peace of mind.
That said, Wix isn’t the best fit for every scenario. Organisations with complex backend needs—multi-tenant environments, heavy serverless compute, or white-label setups—may find its limits restrictive. In those cases, platforms like Webflow or a dedicated PaaS offer greater flexibility and scale. But for most UK users in 2025—especially those seeking a blend of speed, ease, aesthetics, and commerce—Wix remains the most balanced, feature-rich, and user-friendly option.
*Discount valid on first annual Premium plan purchase. Offer ends 31 Aug 2025.
Frequently Asked Questions
Q. Is Wix GDPR compliant in the UK? A. Wix includes GDPR tools—cookie-consent banners, privacy-policy templates and data-subject request forms—but you must activate and configure them to be fully compliant.
Q. What uptime SLA does Wix offer? A. Wix provides 99.9% uptime for Premium plans, and 99.99% SLA guarantees for Business and Enterprise customers, including service credits if breached.
Q. How fast do Wix sites load? A. Wix averages 92/100 on desktop and 85/100 on mobile in Lighthouse, supported by a global CDN, image optimisation and code minification.
Q. Can you switch Wix templates after publishing? A. No. Wix’s absolute-position layout prevents template switching—changing templates requires rebuilding the site manually.
Q. Does Wix support multi-currency e-commerce? A. Yes. You can enable multi-currency pricing and checkout through integrations with Stripe, PayPal and Shopify Lite.
Q. Does Wix generate an XML sitemap automatically? A. Yes. Wix auto-publishes an updated sitemap at /sitemap.xml whenever you republish, helping search engines index your site faster.
Q. How do I set up 301 redirects in Wix? A. Use SEO Tools → URL Redirect Manager to map old paths to new ones. The changes are live immediately to preserve SEO rankings.
Q. Does Wix support structured data or schema markup? A. Yes. Wix automatically generates JSON-LD markup for key pages (e.g. products, blogs, business info), and allows advanced customisation via Velo.