Semrush Launches AI Visibility Index: See If ChatGPT Mentions Your Brand
Semrush has released an AI Visibility Index that benchmarks which brands are mentioned and cited across ChatGPT and Google’s AI experiences. Here’s why it matters—and how to check your standing fast.
In summary — AI assistants are reshaping discovery. Semrush’s AI Visibility Index tracks brand mentions and citations within leading AI systems, so you can measure and improve AI search visibility alongside traditional SEO.
What’s happening: Semrush has published an index and study showing share of voice, citations and top sources across AI platforms. You’ll see where your brand appears (or doesn’t) and which sources AI relies on most.
Do this now (5 minutes):
- Check your brand and 2–3 competitors in the AI Visibility Index.
- Strengthen authority signals: refresh Wikipedia and key profiles; add clear citations and structured data. See Semrush’s findings.
- Create reference-worthy content that directly answers the specific questions AI tools surface in responses.
Why it matters: if AI assistants don’t mention or cite you, you’ll lose clicks even with strong Google rankings. Measuring AI SOV and closing citation gaps are fast, high-impact wins.
8 September 2025
ChatGPT • Google AI
Mentions • Citations • Sources
Audit AI visibility this week