Wix speeds up small-business marketing: AI-written emails and Pinterest shop sync go live

E-commerce

By Ellie Bly • 3 mins read

Wix now writes your marketing emails for you and lets you sync your shop to Pinterest in a couple of clicks. In plain English: fewer hours drafting campaigns, more chances for new UK shoppers to see (and buy) what you sell before the autumn rush.

In summary — the new AI Email Assistant turns a short brief into a polished campaign, and the Pinterest integration publishes your catalogue as Pins you can promote to UK audiences. Both tools are available now, inside your normal Wix dashboard, with no developer needed.

If you run a local shop, a service business or a creator brand, this removes two of the biggest weekly headaches: writing emails that sound on-brand, and getting your catalogue beyond your usual followers. You still approve every word and image; the heavy lifting is simply done for you. For seasonal campaigns — from Halloween to Black Friday — this matters because speed to publish often beats perfect.

Do this now (takes a minute):

• Open Wix → Marketing, click Email, and let the AI Assistant draft your next promo; keep your brand voice in the final pass.
• Go to Sales Channels, connect Pinterest, sync the catalogue, and start with a UK-only audience at a small daily budget (£5–£10) to test.
• Publish on Tuesday or Wednesday evening; many UK shoppers browse then. Add a weekend resend to non-openers.

Measure it this week: watch open rate, click-through and add-to-basket from the email; on Pinterest, track saves and first purchases from promoted Pins. If one product pulls ahead, clone that angle for a quick follow-up campaign while interest is hot.

Avoid common snags: don’t upload fuzzy images; keep product titles readable on mobile; and make sure your shipping, VAT and returns copy is up to date before you drive fresh traffic. If you rely on discount codes, add them to the email header and the first line of the Pin description so nobody misses them.

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Images are illustrative. Availability and features may vary by plan and region.